THE FIRST 100
Founders Circle
The first 100 serialized VALOR watches.
Numbers 001–100. Once they're spoken for, Founders Circle is closed.
The design from which all others began. The standard has prominent the VALOR wordmark with a matte black dial and wing mark at 12.
$395
The same watch platform with a more restrained VALOR ALLIANCE dial treatment. Some things are best understated.
$395
Your insignia, call sign, date, name, logo, or other personally significant details—built into a watch designed around your story.
$595
VALOR Alliance was built to recognize service and preserve the stories connected to it — the people who served, the families beside them, the careers they built, and those we remember.
The watches are one way we carry those stories forward.
The Tribute Wall recognizes those who served — those still with us and those we remember.
Some stories are connected to a VALOR timepiece. Some aren't. A watch purchase is never required to honor someone here.
An insignia. An aircraft. A call sign. A date. A name. Every build starts with something that matters.
The idea takes shape through design, proofing, dial work, engraving, and the details that make it personal.
The finished piece carries those details forward.